Netflix announced that players of the Squid Game Unleashed game can unlock in-game rewards by watching Squid Game Season 2. The more they watch, the more rewards they win, expanding on the concept of transmedia storytelling. This innovative approach leverages Netflix’s streaming video leadership and its growing position in mobile games. By tying in-game rewards to watching the show, Netflix is creating a unique and engaging experience for fans.
Question/Thought: How do you feel about the integration of watching a TV show to unlock rewards in a video game? Would you be more inclined to watch a show if it meant earning in-game rewards?
Read the Full Article
