Zynga-owned Rollic has soft-launched the officially licensed Barbie Merge Mystery mobile game on the UK App Store. The game features merge gameplay blended with renovation mechanics, allowing players to uncover the mystery of the pink fog that has covered the Barbie world. This marks a shift for Rollic, known for hypercasual games, into other genres like hybridcasual and casual. With Rollic’s extensive portfolio, it will be interesting to see how this new Barbie game performs in the mobile gaming market.
What do you think about Rollic’s move from hypercasual games into other genres like hybridcasual and casual? Do you believe the Barbie Merge Mystery game will be successful in attracting a new audience to Rollic’s games?
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