Pokémon Go’s Unova – Global event saw record player spending of $19.8 million, making it the most successful event of 2025 so far. The event included shiny incentives and exclusive encounters with rare Pokémon, driving players to make in-game purchases. The success of the event highlights Niantic’s ability to create engaging and profitable events for players.
Do you think in-game purchases add to the overall gaming experience, or do they detract from the enjoyment of the game?
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