Peloton is expanding beyond bikes and treadmills with a new strength training app called Peloton Strength+. The app offers audio-guided workouts that can be done at the gym, with features like customizable workouts and in-ear coaching. Although Peloton has faced challenges post-pandemic, the launch of Strength+ and other subscription options could help the company adapt to changing consumer preferences. With the fitness app market getting crowded, can Peloton successfully compete and continue to innovate in the future?
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