The article discusses different ways for indie game developers to expand their original IP beyond the screen, including building lore within the game, using music, partnering with other indie developers, engaging in charitable donations, exploring sports partnerships, and creating merchandise. These methods can help reach new audiences and strengthen the connection with existing fans. It’s important for indie developers to consider creative ways to expand their IP and engage with their player base in order to continue growing their brand. How do you think indie game developers can best utilize these strategies to expand their original IPs and reach new audiences effectively?
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