The UK’s Advertising Standards Authority found EA’s Golf Clash ad to be misleading regarding the presence of loot boxes, leading to a ban on its current form. Previous warnings were issued to EA for similar issues. The text mentioning loot boxes was deemed too small and fleeting, making it difficult for consumers to notice. This raises concerns about transparency in advertising and the ethical implications of promoting in-game purchases.
Question: How can companies better ensure transparency in their advertising to inform consumers about in-game purchases like loot boxes?
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