YallaPlay CEO Kareem Seddik discussed how games with universal appeal, like Tetris and Angry Birds, do not need localization to succeed globally. While the MENA games industry is growing rapidly, there are few global blockbusters originating from the region. Seddik highlighted the success of Yalla Group’s Yalla Ludo as an example of a game with broad international appeal. This raises the question of whether focusing on games with universal gameplay elements is a more effective strategy for MENA developers to break into global markets.
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