The Inaugural 2024 Esports World Cup in Saudi Arabia featured tournaments for 22 titles with over $60 million in prizes. The event attracted 27 partner brands, including gaming hardware companies, esports data providers, and major non-endemic brands such as Adidas, Pepsi, and Sony. The Esports World Cup also partnered with Saudi brands and governmental operations to further the country’s strategic objectives. This global event showcased the growing intersection of gaming, entertainment, and technology on a massive scale.
Do you think that the increasing partnerships between major brands and esports events will further legitimize the industry and attract even more mainstream interest in gaming as a form of entertainment?
Read the Full Article
