The Nintendo Switch 2 has shattered records in Japan, selling nearly a million units in its debut week—almost tripling the original Switch’s initial sales. Worldwide, it reached 3.5 million units in just four days, outpacing the original by 800,000. Nintendo anticipates 15 million sales by March 2026, while forecasts suggest over 13 million more users in 2025.
Given this explosive launch, what strategies do you think Nintendo will implement to maintain this momentum and prevent a sales drop-off?
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