Sony is increasing the price of the standard PS5 model in Japan by 19% due to a challenging external environment. This price hike will come into effect by September 2, 2024, with the new price being ¥79,980. Other countries are not affected by this change, but accessories like the DualSense controller and PlayStation VR2 are also experiencing price hikes. Despite this, the PS5 continues to outsell the Xbox Series X/S. Could the rumored release of a PS5 Pro this fall be a factor in Sony’s pricing strategy for the current model?
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