According to Almedia’s Rewarded Returns report, 82% of mobile game developers believe that reward-based user acquisition is more effective than traditional marketing channels. The report also highlights that while 94% of developers are optimistic about the potential impacts of this method, challenges such as fraud concerns and high acquisition costs still persist. Despite this, 59% of developers are looking to expand reward-based UA efforts this year. Are you currently utilizing reward-based strategies in your mobile game marketing, and do you see it as a valuable competitive advantage in the industry?
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Report: 82% of mobile game devs say reward-based UA outperforms traditional channels
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