A new report by Niko Partners and the Saudi Esports Federation reveals that the Gulf Cooperation Council markets contributed $2.24 billion to player spending in the Middle East and North Africa last year. The report predicts a 7.7% compound annual growth rate in player spending, reaching $3.48 billion by 2028. Interestingly, the majority of gamers in the region prefer playing games on smartphones, highlighting the importance of Arabic localisation in gaming. It’s crucial for developers to embrace localisation to cater to the diverse MENA audience and unlock new opportunities.
Question: How can game developers effectively incorporate Arabic localisation to resonate with Arabic-speaking gamers and enhance their gaming experience in the region?
Read the Full Article
