Hasbro has invested $1 billion in building out its four internal studios over the past five years, but has yet to release any shipped projects from this development push. The company’s history of attempts to break into the gaming industry, from failed game consoles to acquisitions of studios like Atari and Wizards of the Coast, raises questions about its ability to succeed this time around. Other big companies outside the games industry have also struggled to establish a foothold in gaming, with many ultimately retreating when faced with challenges. The unpredictability of success in the games industry is highlighted by recent studio closures and layoffs, despite overall growth in consumer spending. The key takeaway is that success is not a given in the games industry, even for well-funded and experienced companies, highlighting the complexity and uncertainty of the market.
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