AppLovin CEO Adam Foroughi is proposing a merger with TikTok’s international operations to boost ad monetization. The proposal aims to combine AppLovin’s advertising algorithm with TikTok’s platform to increase revenue. This could potentially resolve national security concerns and benefit both parties. However, it remains to be seen if this partnership will come to fruition.
How do you think this potential merger could impact the digital advertising landscape and the future of social media platforms?
Read the Full Article
