Xbox's handhelds have Valve in their sights, not Nintendo | Opinion

Microsoft has announced its first Xbox co-branded handhelds, the ROG Xbox Ally and Ally X, set to launch in late 2025. Positioned for different audiences, the Ally targets general gamers while the Ally X caters to high-performance players. Utilizing Windows 11, both devices promise seamless integration with Xbox services and a versatile gaming experience that goes beyond traditional PC limitations.

As Microsoft seeks to bridge the gap between console and PC gaming, how will the pricing strategy of these handhelds influence their market position against established players like the Steam Deck and Nintendo Switch?

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