During a discussion at The Paley Center, Take-Two Interactive CEO Strauss Zelnick highlighted the evolving role of AI in game development, asserting that it will enhance—not diminish—employment opportunities. He argued that while AI serves as a powerful tool that increases productivity, it lacks genuine creativity, classifying it as a “backward-looking” technology. Zelnick pointed out historical shifts in employment, such as the dramatic decline in agricultural jobs, emphasizing that technological advances can lead to increased GDP and job creation.
Given the rapid integration of AI across various industries and the current wave of layoffs, how can companies ensure that they leverage AI in ways that not only boost productivity but also foster a culture of creativity and innovation?
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