At Gamescom Latam, Roblox announced the development of a new data center in São Paulo, Brazil, set to launch in early 2026. This facility aims to enhance user experience for the growing Roblox community in Brazil, which has seen a 181% increase in daily active users over four years. The data center will provide better performance, reduced latency, and improved gameplay for both high-end and lower-spec devices. Jerret West from Roblox emphasized the company’s commitment to delivering an immersive experience for Brazilian players.
With the recent introduction of Regional Pricing, Roblox continues to strengthen its focus on localizing its offerings across diverse markets.
Question for Discussion: How do you think localized infrastructure impacts the growth and engagement of gaming communities in emerging markets?
