A recent rumor suggests that Microsoft scrapped plans for an in-house Xbox handheld due to AMD’s demand for a commitment of 10 million CPUs, a risk Microsoft wasn’t willing to take given the modest sales of competitors like the Steam Deck. Instead, Microsoft has opted to partner with Asus for the upcoming Xbox-branded ROG Ally, set to launch soon. While the rumor’s validity is debated, it highlights the complexities manufacturers face in the competitive handheld gaming market.
Given these developments, how do you think the success of the ROG Xbox Ally could influence future partnerships and product strategies in the gaming industry?
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