In 2025, web shops and direct-to-consumer strategies are expected to be a major trend among publishers. At Pocket Gamer Connects San Francisco, Stash’s head of product Archie Stonehill shared tips on driving players to your own platform through in-game strategies, email marketing, creator partnerships, and more. Collecting email addresses and communicating with players is crucial for promoting the web shop. How do you think these strategies will impact the gaming industry’s revenue and player engagement in the future?
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