Apple’s new App Store rules, set to be approved by the European Commission, aim to avoid hefty fines while enabling publishers to link to off-store payments, albeit with new fees that raise concerns about competition. While Apple faces scrutiny over its practices from the Epic Games battle in the U.S., industry leaders remain divided, with Epic’s CEO denouncing the potential approval as a capitulation to what he calls “brazen junk fees.”
Will these new rules genuinely enhance competition, or do they simply reinforce Apple’s dominance under the guise of regulatory compliance?
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