Earlier this month, SAG-AFTRA and the studios representing major gaming companies, including Activision Blizzard, EA, and Take-Two, concluded an 11-month strike and three years of negotiations with a new Interactive Media Agreement. This deal includes enhancements in actors’ pay, new safety standards, and crucial provisions regarding the use of generative AI. Sarah Elmaleh, chair of SAG-AFTRA’s Interactive Media Negotiating Committee, shared her insights on the complexities of negotiation, including balancing actors’ interests between embracing technology and safeguarding their rights.
Given the rising trend of labor organizing in the gaming industry, it raises the question: How can the incorporation of generative AI be managed in a way that balances innovation with ethical considerations for digital performers?
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